Adztrax offers solutions for advertisers and agencies to create, distribute, customize, measure, and optimize their campaigns to support both brand and activation goals.

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What is Adztrax?

Adztrax is a multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities.

Why use Adztrax

Adztrax gives customers creative control to engage audiences with relevant, impactful ads while centralizing cross-channel insights to aid in campaign optimization.

Run Ads with ease

Launch campaigns quickly while maintaining control over the campaign management process and third-party integrations. As the exclusive third-party ad server to support ad serving, Adztrax increases creative flexibility and expands reporting insights.

Increase creative relevance

Embrace continuous, always-on messaging that combines branding and direct-response elements across all parts of the purchase funnel for more relevant, informative, and impactful ad experiences. Adztrax brings scale and efficiency to audience segmentation, and ad operations.

Control On Insights

Adztrax enables customers to control their advertising campaign data and gain valuable insights for campaign optimization and media planning.

Data Analytics

Adztrax Bring together the scale of dynamic creative with the depth and breadth of full campaign analytics to optimize creative in real time. Use delivery rules and creative performance insights to inform longer-term adjustments to media and creative strategies.

At Your Ease

Adztrax offers a dedicated support system to helping customers around the clock, operating across the globe and offering in-depth local media industry experience. We believe that no two customers operate the same way, and our team works with each advertiser to help make better decisions and achieve greater results with customized solutions.

Is It For You?

Adztrax is available globally to advertisers and agencies running digital campaigns. Our creative tools are available to those responsible for developing ads, and APIs and available data feeds are directly accessible to advertisers and their partners.

How advertisers can use Adztrax

Multichannel ad serving and tag management

Adztrax is the hub for creating, managing, and serving display and video campaigns across desktop, mobile, and connected TV. Measuring conversions and on-site engagement, as well as configuring third-party pixels, can be managed directly within Adztrax.

The power of dynamic creative optimization (DCO)

Adztrax enables advertisers to combine their own library of creative assets with their own first-party data to create thousands of customized ads across all channels to deliver the most relevant message at the best possible moment.

Advanced reporting capabilities

Easily monitor delivery and campaign performance with flexible, customized reporting for your team and clients. You can also gain insights for a full-funnel approach to advertising, looking at the impact of your advertising on both brand and performance, as well as helping you understand the consumer journey using path-to-conversion reports or self-service raw data feeds.

Better together

Advertisers who buy media through Adztrax can reach and measure effectiveness of their campaigns across all audience types. Adztrax provides advertisers with greater control and flexibility over creative strategies and a simplified campaign management process when reaching audiences.

How to get started with Adztrax

To learn more about Adztrax, get in touch with our sales team

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